Sir Gavin Williamson visited Woolcool in Stone – a company that use wool to insulate temperature sensitive items as well as to create sustainable packaging.
The idea was an innovation by Chief Executive and founder Angela Morris, who was keen to source alternative material that is environmentally friendly but could also be adaptable to contain an array of products.
Sir Gavin also heard of the impact that the Extender Producer Responsibility Scheme (EPR) is having on the business. The regulations, which apply to all UK organisations that import or supply packaging, operates a traffic light system which explains what businesses need to pay.
Woolcool have been placed as ‘red’ meaning they are liable for increased costs under current regulations. However, this is despite the company’s use of wool which is more environmentally friendly than alternatives including cardboard and polystyrene as well as being biodegradable.
Angela Morris, Chief Executive and Founder of Woolcool said:“Woolcool is a superior insulated packaging solution using 100% sheep’s wool. Woolcool reduces food waste and enables the safe delivery of temperature sensitive vaccines and medicines, which in turn, can save lives.
It is compostable (both at home and industrially). It is reusable and returnable. As it’s a unique and innovative solution, I fear it will be penalised under the EPR/RAM scheme as it isn’t plastic or cardboard, when actually it’s much more of a future proofing, sustainable solution. Woolcool uses a 100% natural, compostable, abundant and renewable material, and one that would go to waste without our product.”
Sir Gavin said: "It was wonderful to visit Woolcool and learn more about their innovation and how they are changing the face of packaging in the UK and internationally. The team are adapting to the needs of consumers, creating high performance, aesthetically pleasing, and sustainable packaging that is being utilised by many industries including pharmaceutical and food.
“It is vital that the Government support creative businesses as we place a greater emphasis on recycling and sustainability. I am concerned that the EPR scheme, if not applied correctly, will stifle growth and cause businesses to fold due to increased cost.
“I am committed to supporting Woolcool to continue their progression and ensure they are able to thrive moving forward.”
